Thought Leadership

Be the Expert

Grow the top of your sales funnel by building awareness as a thought leader in your industry. Thought leadership lets your company’s subject matter experts share their vast wealth of knowledge with the market — without having to
worry about the sales pitch.

We’ll identify the best analysts or media partners to communicate credibility and get your message in front of the right people at the right time. And we’ll implement technology to track the interests of your leads so we can deliver relevant, personalized marketing — at scale.

Strategy & Planning

Analyst Management

Content Creation & Promotion

LEADS GENERATED

What Does a Thought Generation Program Look Like?

You’ll partner with seasoned thought leadership experts on content strategy. Your account manager coordinates the analysts and experts, oversees content production, plans and implements promotions, keeps everything on schedule and reports back on how it’s all working.

Strategize

Kick-off meeting to set goals & define experts

Deliver plan & calendar

Identify analyst / media partners

Define and implement the right technology

Create

Develop topic & theme

Create content: webinars, panel discussions, white papers and more

Get compliance approvals

Promote

Analyst promotions & press communications

Email marketing

Social media

Digital advertising

Report

Track against goals

Make adjustments as needed

Your exact mix of deliverables is determined based on your goals. Your program will be structured as a retainer with a predictable monthly expense. A successful thought leadership program takes a minimum of 3 months to build and launch, and the best programs build over time, gaining with the momentum of each achievement. Here’s how we work with you.