Account-based Marketing

Land your dream accounts

You can rattle them off: the top accounts you really want, but aren’t sure how to land. That’s what account-based marketing solves. We develop personalized messaging for key accounts and design a mix of custom content and persuasive sales tools that break through the noise.

Technology lets you deliver both broad marketing air cover and targeted one-to-one outreach at scale. ABM works best when there’s lock-step alignment between marketing and sales, and we help ensure that.

What Does Account-Based Marketing Look Like?

Your ABM plan is tailored to your sales structure and the needs of your target accounts. You’ll work on strategy with experts who have years of experience winning key accounts using ABM. Your account manager oversees the entire program, managing the technology, keeping content production on schedule and reporting on results.

Strategize

Kick-off meeting for sales & marketing alignment

Deliver plan & calendar

Define and implement the right technology

Identify and research target accounts

Create

Develop personalized messaging for key leads

Create content & sales tools: sell sheets, sales outreach templates, case studies

Get compliance approvals

Promote

Email marketing

Programmatic & account-based advertising

Targeted 1:1 outreach

Report

Track against goals

Make adjustments as needed

Your program will be built as a monthly retainer, so you can plan expenses. Exact deliverables will be determined based on your needs and sales structure. A solid ABM strategy takes a minimum of 6 months to implement successfully. Here’s how we work with you.