Partner Marketing
Get More from your budget

You want to do more marketing than your budget allows — and you want to reach a wider audience than you’ve been able to in the past. With partner marketing, you can achieve both without spending more.
Also called co-marketing, you’ll work with complementary partners to tell a cohesive story that benefits you both. You’ll expand your reach to their audiences, share the leads, and distribute the cost. We help you identify the right partners, then use technology to track it all and automate your marketing at scale.


Partner Management

Content Creation & Promotion

What Does a Partner Marketing Program Look Like?
Strategize
Kick-off meeting to set goals & define experts
Deliver plan & calendar
Identify partners & outreach channels
Define and implement the right technology
Create
Develop collaborative messaging
Create content: webinars, panel discussions, white papers and more
Get compliance approvals
Promote
Email marketing
Social media
Digital advertising
Partner promotions
Report
Track against goals
Make adjustments as needed
Share leads & KPIs with partners
We’ll develop a custom scope based on your goals as well as those of your partners. Your program will be a retainer with a predictable monthly expense that can be split with others. Plan on at least 4 months to build and launch everything properly. Here’s how we work with you.
Are you ready to do more with your current Budget?
Is your partner
marketing
killing it?
Then move onto:

Thought Leadership
Be your industry’s expert

Account-Based Marketing
Land your dream accounts

Brand Strategy
Define your identity