Partner Marketing

Get More from your budget

You want to do more marketing than your budget allows — and you want to reach a wider audience than you’ve been able to in the past. With partner marketing, you can achieve both without spending more.

Also called co-marketing, you’ll work with complementary partners to tell a cohesive story that benefits you both. You’ll expand your reach to their audiences, share the leads, and distribute the cost. We help you identify the right partners, then use technology to track it all and automate your marketing at scale.

Strategy & Planning

Partner Management

Content Creation & Promotion

Reporting & Analysis

What Does a Partner Marketing Program Look Like?

Our experts help identify the right partners to complement your marketing strategy. We develop collaborative messaging that shows how the partnership delivers more value to customers. Your account manager coordinates the partners, oversees content creation and promotions, and analyzes performance data to keep and your partners informed on the success.

Strategize

Kick-off meeting to set goals & define experts

Deliver plan & calendar

Identify partners & outreach channels

Define and implement the right technology

Create

Develop collaborative messaging

Create content: webinars, panel discussions, white papers and more

Get compliance approvals

Promote

Email marketing

Social media

Digital advertising

Partner promotions

Report

Track against goals

Make adjustments as needed

Share leads & KPIs with partners

We’ll develop a custom scope based on your goals as well as those of your partners. Your program will be a retainer with a predictable monthly expense that can be split with others. Plan on at least 4 months to build and launch everything properly. Here’s how we work with you.