Conveyor Marketing Acquires Precision Marketing Group, Forms Conveyor Marketing Group
Merging of B2B Agencies Provides Scale to Achieve Greater Client Success
West Chester, PA – August 23, 2023 – Conveyor Marketing, a data-driven B2B marketing agency focused on turning technology and SaaS companies into market leaders, today announced the acquisition of Precision Marketing Group (PMG), a digital marketing agency and HubSpot Certified Platinum Partner with an emphasis on building B2B revenue engines through strategic, data-driven programs that drive ROI
The companies’ combined service offering addresses the entire B2B marketing spectrum, including thought leadership, content marketing, digital marketing, branding, lead generation, sales enablement and tech stack architecture. Nearly thirty seasoned strategists, specialists and project managers will draw on decades of experience to craft tailored campaigns and programs, partnering closely with clients’ marketing, corporate communications and sales teams to deliver measurable results.
“The merging of two smart, innovative teams has been energizing. We’ve focused on thought leadership and research-backed content to make our clients leaders in their industries,” said Jason Johnston, chief executive officer and founder of Conveyor Marketing. “PMG’s expertise in generating high-quality leads through targeted content and sophisticated marketing automation is a perfect complement that broadens and deepens our offerings.”
“Over more than 20 years, PMG has lived its core values of excellence, integrity, flexibility and fun. The decision to be acquired by Conveyor, under Jason’s leadership, aligns with those values,” said Susan LaPlante-Dube, co-owner of PMG. “Conveyor’s services, values and vision complement PMG’s extremely well.”
“Susan and I have run our agency with the goal of consistently delivering exceptional outcomes and experiences to our clients, to our team and to each other as business partners,” said Maureen Condon, co-owner of PMG. “We are confident that selling our agency at this time, to Jason and Conveyor, accomplishes that goal. And we are excited to see what our team and our clients will achieve in this new organization.”
This acquisition will create a new entity, Conveyor Marketing Group, which will offer new services to existing clients while expanding the total client base. The agency is headquartered in the Philadelphia metro area and operates virtually, with a globally distributed team.
About Conveyor Marketing
Conveyor Marketing is a B2B marketing agency that drives market leadership for clients through integrated thought leadership, content marketing, branding and digital marketing. With a focus on data-driven decisions, Conveyor builds marketing engines for lead generation on repeatable processes and quantifiable metrics. To learn more, visit www.conveyormarketing.com.
About Precision Marketing Group
Precision Marketing Group, LLC is a digital marketing agency and HubSpot Certified Diamond Partner with an emphasis on practical, focused marketing programs. A B2B revenue engine with teammates around the world, Precision Marketing Group helps companies uncover the hidden value in their messages, their client base and their products and services. As an outsourced marketing firm, PMG provides a comprehensive set of services including Branding, Lead Generation, Content Development, SEO, and SEM. For more information on Precision Marketing Group, LLC, visit www.PrecisionMarketingGroup.com.